We’re calling B.S. on cereal. Like we did in 2013 when RXBAR disrupted protein bars, we believe in taking an honest and straightforward approach to food – no overblown claims, certifications, or gimmicks – just products made from a few simple ingredients and No B.S. Breakfast should be worth waking up for so we made RX Cereal to have everything to breakfast the right way. Just real, simple food.