RXBAR was acquired by Kellogg in 2017 and since 2021 is part of their Natural & Insurgent category. The N&I category includes RXBAR, Kashi, Bear Naked, and other exciting brands.
We're excited to be a part of this new and exciting category within Kellogg. With their support and resources, we're able to deliver high-quality products with the best ingredients to more people.
You can learn more about RXBAR here.