On our adult bars, it stands for No Bullshit. On our kids bars, it stands for No Bad Stuff.
But what does it mean?
No B.S. isn’t an ingredient in our bars. It’s how we do business. It’s how we communicate. It’s how we work with partners. How we source our ingredients.
We’re honest and straightforward—no overblown claims, certifications or gimmicks.
See also: