We put egg whites, dates, and nuts on the front of the pack because those are the core ingredients in RXBARs.
These ingredients make up the majority of the product (by net weight).
They drive the nutritional value of the product and provide a combination of high-quality protein, healthy fat, and fibre.
Why do we list these on the front?
It’s the introduction to the product. It’s the first thing your eyes see as you walk by the shelf at a grocery store. This is our way of communicating the value of our product: high-quality, clean ingredients.